Alcoholic drink Hard Solo not aimed at minors, Asahi says, as Australian MPs push for limit on ads

Independent Kylea Tink says it ‘looks like a soft drink, tastes like a soft drink and has the same name as a soft drink’

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The company behind the new alcoholic beverage Hard Solo has rejected claims its drink is marketed towards minors, after complaints from politicians and health bodies.

Kylea Tink, the MP for North Sydney, is leading the latest push to limit or ban alcohol marketing from reaching children. She said Hard Solo had issues “from beginning to end” in terms of its marketing, and questions needed to be asked of the company and the Alcoholic Beverages Advertising Code (Abac) panel.

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