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A fresh marketing campaign to encourage Australians to book longer holidays within the country and spend as if they’re on an overseas trip will launch today.
Tourism minister Dan Tehan said the government-funded “Go Big” campaign was aimed at getting Australians to take holidays more than five days long to help the tourism sector that continues to be ravaged by Australia’s international border closure. It will run across TV, print, online and social media.
This new campaign aims to get Australians to travel further afield, take a longer holiday, and visit those parts of the country typically reliant on international tourism. Australians typically spend more overseas than foreign tourists spend in Australia, so we want Australians to treat their domestic holiday this year like an overseas trip.
Every epic holiday that we take in our own backyard delivers a significant shot in the arm for our tourism businesses, workers and communities. There has never been a better time to book a big holiday in Australia with so many incredible tourism experiences on our doorstep and thousands of half-price airfares still available through the Morrison Government’s discounted airfares program.
The Victorian government is sending 1000 ventilators to India. “The situation in India right now is devastating ... we have a responsibility to help where we can and that’s exactly what we’re doing,” Acting Premier James Merlino said.Continue reading...