Birding Is a Much (Much) Bigger Industry Than You Knew

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From buying pricey binoculars to traveling to bird hotspots, avian enthusiasts support local economies across the nation—and the world.

In 2022, around 96 million people in the U.S. closely observed, photographed or tried to identify birds in the wild—activities known broadly as birding. For context, that means more than 35 percent of the country’s population aged 16 and over are birders. 

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