Cadbury flake now too crumbly for 99 cones, say ice-cream sellers

Businesses say product arrives as box of shards and quality has dropped since manufacturing move

The flake was once so lauded because of its melt-in-the-mouth texture that its adverts described it as the “crumbliest, flakiest milk chocolate in the world” – but now ice-cream sellers are complaining they are too flaky to do their job on a 99 cone.

The row has broken out as the first warm spell of the year prompted queues to form at Mr Whippy vans around the country. Vendors insist the quality of the treat – officially called the “Cadbury 99 flake” – has deteriorated since production was moved to Egypt.