Clean v green: ‘disgust wins out’ over eco ideals when doing laundry, study finds

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Fear of being seen as unclean drives overwashing of clothes at expense of environment, Swedish scientists say

How often should you wash your clothes? Doctors don’t really know, but the decision is more cultural than medical, anyway. Worried about leaving the house in sweaty shirts or stained shorts, people often chuck clean clothes in the laundry basket after wearing them just once.

But the urge to avoid whiffy garments carries a climate cost that has largely been ignored. New research shows that feelings of disgust and shame encourage excessive clothes washing even among those who care about their carbon footprint.

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