Covid vaccine ads aim to influence without alienating people

1 month ago 7

Countries are taking different approaches to driving up vaccine acceptance while trying not to be seen as forcing the issue

In England, the NHS signed up Elton John and Michael Caine for a lighthearted social media campaign aiming to convince the public that Covid vaccines are safe and effective. In Germany, a more sober public information campaign has been led by a virologist and health workers. And in France and elsewhere there have been no mass campaigns aimed at driving up vaccine acceptance.

Related: Fear of missing out boosting global acceptance of Covid jab, survey suggests

Continue reading...
Read Entire Article