Cupcakes and ticket warnings: Paris ready for sellout Taylor Swift shows

Even in a country less keen on US pop, singer’s arrival is a big deal, boosting business for everyone from hotels to bakeries

She may be the owner of a bakery in the centre of a city famous for its millefeuilles and religieuses, but in recent days Beth Beji’s team has been fielding requests for a rather different sort of cake: a Taylor Swift-themed sweet treat.

“There is a huge obsession with Taylor Swift and we see it in the orders coming in,” said Beji, of Clove Bakery. “We’ve had a lot of orders for custom layer cakes, cupcakes, cookies featuring her. We’ve had requests for Taylor Swift on a stage with a microphone in fondant, Taylor Swift riding a unicorn, Taylor Swift album covers, cakes with her face on them … The orders are very specific in the details.”