Election disinformation campaigns targeted voters of color in 2020. Experts expect 2024 to be worse

9 months ago 41

Leading up to the 2020 election, Facebook ads targeting Latino and Asian American voters described Joe Biden as a communist. A local station claimed a Black Lives Matter co-founder practiced witchcraft. Doctored images showed dogs urinating on Donald Trump campaign posters.

None of these claims was true, but they scorched through social media sites that advocates say have fueled election misinformation in communities of color.

As the 2024 election approaches, community organizations are preparing for what they expect to be a worsening onslaught of disinformation targeting communities of color and immigrant communities. They say the tailored campaigns challenge assumptions of what kinds of voters are susceptible to election conspiracies and distrust in voting systems.

“They’re getting more complex, more sophisticated, and spreading like wildfire,” said Sarah Shah, director of policy and community engagement at the advocacy group Indian American Impact, which runs the fact-checking site Desifacts.org. “What we saw in 2020, unfortunately, will probably be fairly mild in comparison to what we will see in the months leading up to 2024."

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