6 months ago
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Elon Musk’s X (formerly Twitter) has recently begun rolling out its newest bad idea: cutting headlines from the link preview, leaving simply an image with a domain name. Musk teased, and took sole responsibility for, the changes back in August, saying it would “greatly improve the esthetics.”
It’s clear that he is trying desperately to promote more long-form posting on X by forcing outlets to publish articles and news directly into a tweet. In doing so, he hopes to increase time spent on the site and stem the hemorrhaging of revenues. On Wednesday, Reuters reported that “ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022.” That’s so much money.
Like most of Musk’s ideas, without some kind of bailout, they remain terribly shortsighted. While he may have millions of (probably not real) followers who adore him like a cult leader, there are many more who see right through his facade. The best part is that they love to let him know about it on his social media platform.
And they’re very, very funny.
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