6 months ago
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US toymaker says strong quarter reflects strategy to expand entertainment offering
The bumper success of the Barbie movie has given a boost to Mattel, helping push sales up for the first time in a year.
The US toymaker credited the film – the first to feature the world’s most famous doll and the first launched by the company’s new in-house film division – with a 9% year-on-year increase in sales between July and September to $1.9bn (£1.6bn).
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