Google adverts direct pregnant women to services run by UK anti-abortion groups

The tech giant is carrying adverts styled to look like real internet search results for women seeking pregnancy advice

Women seeking online advice about abortions are being directed to pregnancy counselling services run by anti-abortion campaigners, an Observer investigation has found.

Google adverts that are styled to look like real search results and appear above genuine listings are routinely being shown to people searching key terms relating to pregnancy and abortion.