Journalism and Media, Vol. 4, Pages 244-257: Mapping Feminist Politics on Tik Tok during the COVID-19 Pandemic: A Content Analysis of the Hashtags #Feminismo and #Antifeminismo

Journalism and Media, Vol. 4, Pages 244-257: Mapping Feminist Politics on Tik Tok during the COVID-19 Pandemic: A Content Analysis of the Hashtags #Feminismo and #Antifeminismo

Journalism and Media doi: 10.3390/journalmedia4010017

Authors: Rita Basílio Simões Agda Dias Baeta Bruno Frutuoso Costa

In recent decades, marked by the supposedly universal access to different types of social media, we have seen the emergence of forms of popular feminism embedded in complex dynamics. Often cohabiting in these dynamics are ambivalent ideas and imaginaries that both reject and express feminist issues. Particularly during the COVID-19 pandemic, the use of digital technologies increased exponentially to overcome mobility constraints, popularizing connective action around feminism and, at the same time, reinforcing normative views of society. This article explores these ambivalences by focusing on TikTok discourses, whose popularity grew intensely during the pandemic. Departing from a feminist constructionist perspective and using content analysis, we examine the 100 most prominent videos on the Portuguese hashtags #feminismo (#feminism) and #antifeminismo (#antifeminism) in the period corresponding to general containment measures in the second phase of the public health crisis. The results are less than encouraging. Over half of the analysed videos contain discursive dynamics conforming to social hierarchization (53%), often reaffirming gender stereotypes. By allowing forms of popular feminism and antifeminism to permeate the shared discourses, the results suggest that the platform gives rise to ideas and discourses that reify unbalanced power relations.