Saudi Arabia tourism body’s sponsorship of 2023 Women’s World Cup condemned by human rights groups

Australian and New Zealand football organisations seek ‘urgent’ clarification from Fifa over its deal with Visit Saudi

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Human rights advocates have condemned the decision to allow Saudi Arabia’s tourism authority to sponsor the 2023 Women’s World Cup in Australia and New Zealand, calling it a “textbook case of sports-washing”.

Visit Saudi is set to join international brands such as Adidas, Coca-Cola and Visa in attaching their names to the 32-team tournament that is due to kick off on 20 July at Auckland’s Eden Park.

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