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Niccol replaces Laxman Narasimhan as company tries to fend off pressures from activist investor
Starbucks named the Chipotle Mexican Grill head, Brian Niccol, as its new CEO on Tuesday in a surprise management shakeup as it tries to fend off pressures from the activist investor Elliott Investment Management.
Niccol replaces Laxman Narasimhan, who was tapped in 2022 from the Lysol maker Reckitt to undertake a “reinvention” of the world’s biggest coffee chain.
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