Swizzels agrees to M&S demand to redesign its rival sweet to Percy Pig

11 months ago 38

Two firms reach ‘amicable resolution’ after high street chain argued Pigs Mugs were too similar to its brand

Marks & Spencer’s Percy Pig is wallowing in glory after the British confectioner Swizzels agreed to redesign a sweet that the retailer alleged had been masquerading as its popular pink treat.

M&S said it had reached an “amicable resolution” with Swizzels under which the maker of Refreshers and Parma Violets had agreed to change the design of its Pigs Mugs sweets, which have been on sale since 1996.

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