Toyota SUV adverts banned in UK on environmental grounds

Advertising Standards Authority says Hilux poster and video condone driving that disregards ‘impact on nature’

The UK advertising watchdog has banned two Toyota adverts for condoning driving that disregards its environmental impact in a landmark ruling, stating that the SUV ads had been created without “a sense of responsibility to society”.

It is the first time the Advertising Standards Authority (ASA) has blocked an SUV advert on the grounds of breaching social responsibility in an environmental context.