‘Why are 500,000 people watching paint dry?’ The man behind YouTube’s DIY sensation

7 months ago 37

Martijn Doolaard has released 83 videos documenting his restoration of an Alpine cabin. They are slow, quiet, uneventful – and hugely successful. He explains his secret

On 5 October 2021, Martijn Doolaard came home. Not to a flat in Amsterdam, where the Dutch graphic designer turned videographer and travel writer had lived before embarking on the epic road trips that made him internet famous, but to two Alpine stone cabins in the Italian Piedmont region.

“Always dreamed of having my own place in the mountains,” he posted on Instagram. He’d paid €21,000 (£18,200). The cabins had the space, the view and the solitude he was craving. However, they needed a lot of work if they were to be habitable all year round. Doolaard promised to document the renovations on YouTube.

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